NEWSLETTER TIPS TO SUPPORT YOU IN WESTERN EUROPE

TIPS FOR CREATING NEWSLETTERS FOR EUROPEAN MARKETS

      #1: Decide which kind of newsletter campaign to launch
Newsletters are modern CRM tools. To stay in touch with your client
base you have the choice between two different kinds of newsletters:
(1) Printed newsletters (2) Electronic newsletters, called eNews.

      #2: Pros and cons of printed newsletter campaigns
In the B2B world, printed newsletters in Europe are less critical regarding
infringement of any permission rights. On the other hand, printed
newsletters are far more expensive to produce and to mail.

     #3: Pros of electronic newsletter campaigns (eNews)
The absolute advantage of an electronic newsletter over a printed
newsletter is the huge difference in costs and speed. Besides this,
it is much easier to expand your base of subscribers.

     #4: Cons of electronic newsletter campaigns in Europe
According to European law, you are not allowed to send eNewsletters with-
out the receiver's written permission, even if you collected his business
card at a trade show or even after the first sale. Therefore, be careful.

     #5: Expanding your newsletter subscriber base on the web
(1) Work with landing pages for your prime topics to generate more
traffic on your website. (2) Introduce a special teaser for visitors,
e.g. an eBook at no charge. (3) Allow download after required registration.
(4) Ask for permission to send newsletter. (5) Get reconfirmation.

     #6: Expanding your newsletter subscriber base with a "Swap"
First of all, asssure your subscribers not to sell or to trade their address
and stick to your commitment. Rather look for someone from your
business field with a newsletter subscriber base in the size matching
yours. You would then offer the swap of an article of his products in your
newsletter in return for an article of your products in his newsletter.
In this case both companies would have the benefit of expanding the
base of their newsletter subscribers in a legal way. To your success!

Do you need any help with launching newsletters in Western Europe?
Just get in touch with newsletter.campaigns@gm-es.com.

Newsletter Campaigns
to Support You in Western Europe