There are several marketing questions to be answered
before a small or midsized company without international
marketing experience should enter the European market.
Q1: What do we really want? What are we aiming for?
Are we looking for the UK market first to avoid any language barriers?
Is the largest European market Germany (over 80 million consumers)
attractive? Going into Germany, what about the other German speaking
countries Austria and Switzerland?
Q2: Who are we looking for?
Are we looking for a sole distributor who takes over all marketing
activities? Or do we rather want to set up a chain of independent
distributors and keep control over marketing ourselves?
Q3: What kind of external marketing support do we need?
Will our present team of consultants do the job overseas? Or should we
rather hire experts from Europe, who best understand their markets?
Q4: Besides marketing, which experts do we need specifically?
Is translation by a native translater required to avoid any hick ups
in our documentation. Do we need legal aid or tax consuling? What about
a special website, search engine-optimized, for the European market?
Q5: What are the necessary action items?
Creating a marketing and business plan? Planning marketing campaigns,
preparing presentations, brochures, catalogs in foreign languages etc.
What is the marketing budget?
Q6: By when do we want to start?
What is our timeline? What are our ABC priorities?
Who is in charge of the total project? Who of individual action items?
Do you need any help lauching marketing campaigns in Europe?
Just get in touch with marketing.campaigns@gm-es.com.
