TIPS FOR MAILING CAMPAIGNS IN WESTERN EUROPE
#1: What is the message you want to get across?
Is it an exhibition you want to invite prospects to? Is it a new product
you would like to introduce to existing dealers or customers?
Is it a join venture you would like to announce? What is it specifically?
Be sure you know what you really want.
#2: What is your trigger?
How well do you know your audience? Do you know exactly
the want, the need or the hurt of your prospects?
What are your solutions? What is your USP?
#3: Where is the benefit for your prospects?
Does your mailing include teasers or incentives?
Are you offering a special service or support no one else has?
Ask yourself: "Why should they buy from you?".
#4: Test your mailings
One way to judge a mailing is reading it with the mindset of a receiver
by asking the question: "What's in it for me, as a customer?"
#5: Mailings without follow ups are a waste of money
"A mailing with out follow up means throwing money down the drain!"
There are strategies to optimize the response of mailing campaigns,
like personalized 1:1 marketing or a follow up by phones.
#6: Most important for your mailing campaign is the database
The best mailing design will not help if it's send to the wrong audience.
Qualify your prospects upfront and create individual proposals.
#7: Call-mail-call campaigns are called the kings road
The best way to approach a market succesfully is a call-mail-call campaign.
This allows you to qualify and to brief the prospect upfront, to inform him
by mail and to get his individual feedback afterwards.
Do you need any help with mailing campaigns in Europe?
Just get in touch with europe.support@gm-es.com.
