TIPS FOR LAUNCHING ADVERTISING CAMPAIGNS IN WEST EUROPE
#1: Decide which country to start your advertising campaign in
If you start your advertising campaign in the UK, it will be easy, because
the whole country speaks English and your present ads are probably
in English aswell. For other countries assure professional translation and
a partner to cooperate with.
#2: Determine the kind of advertising campaign
What are you looking for: Distributors, agents, clients or co-workers?
Is your advertising campaign meant to sell products or services?
Be clear about your outcome.
#3: Which publication would be best for your ad campaign?
Are financial magazines the best choice for you or is a daily newspaper
the right vehicle for your advertising campaign? Do you have special trade
or business publications in mind? Do you need to concentrate on a specific
region or market segment? Do you need advice by professionals from
those countries you like to start your advertising campaigns in?
#4: Who would be best for ad design in foreign languages?
You might be well advised to work with experts in the country of your
planned advertising campaigns. They take care about translation
by native professional translators. In addition to this: They even make
sure that the content in addition to translation even gets adapted.
And they would know the size of the individual publication better than
anyone else in far-away countries.
#5: What kind of ads should be used in the campaign?
This depends: It could be a neutral ad to recruit managers or sales
representatives. It could be an ad with the actual name of the company
launching the advertising campaign. It could be with or without coupon
with the option to respond. It could be in color or black and white.
It could be large, midsized or small, depending on the budget and
the frequency of the advertising campaign.
The best is to discuss these options with an insider.
Just get in touch with advertising.campaigns@gm-es.com!
